Amazon.com is all set to sell Kindle – a shiny, thin electronic reader that gets connected wirelessly to the Internet at broadband speeds and offers users the facility to download e-books, or take subscription to the interesting magazines and blogs unswervingly from Amazon.com. Its wireless operations are based on mobile phone broadband technology EVDO and are built-in the 10-ounce, sleek white device. Unlike other similar devices, it is easy to use and more secure to hold. Without the need of a computer, this device helps you downloading content (whereas Sony e-book reader requires computer) and within fraction of seconds the huge book can be downloaded. It can download around 200 books directly from Amazon.com at about $10 for latest releases. The transparent picture portrays the edge Kindle is enjoying over Sony as greatest advantage over Sony as there 88,000 volumes in Kindle store against Sony’s 20,000.

Kindle is also offering free content and gives its customers the freedom to load files of any formats including text and HTML. The battery-based Amazon Kindle can be yours for $399.

Via FarEastGizmos